Communication campaign with the goal of promoting the deconstruction of traditional masculinity roles, encouraging ways of being a self-aware violence-free man, who builds environments of harmony and respect for women as well as for other men. Roles promoted: respect, love, responsibility versus violence and irresponsibility. Materials produced and aired: posters, radio spots in Spanish, fliers, community advertising fences, ads in Facebook, promotional items. Channels: radio, mobile units in markets and community, community-based interventions, social media, printed newspaper.
January 31, 2017 14:28