UN Women’s Public Service Announcement ‘Active Bystander’.
The Public Service Announcement (PSA) video “Active bystander” is an innovative product because it uses different technologies -YouTube lineal version, Website interactive version and Postcard augmented reality - to increase the outreach and make the piece more attractive to different public. Its interactive version is mobile/table friendly and it allows the watcher to choose who will be an active bystander. Interactive version: http://asiapacific.unwomen.org/en/news-and-events/stories/2016/11/active-bystander-goes-interactive
- Sep 07, 2017
- East Asia and Pacific
- Access to Justice, Engaging Communities, Engaging Men and Boys, Sexual Violence